Next: The T-Shirt that says it all

Sometimes you can’t quite believe what you’ve seen. My attention has just been drawn to a tee-shirt sold by NEXT in their ‘Graphic T-Shirts’ range. The black & white provocative picture of a woman in her underwear objectifies women and suggests availability. It is degrading & damaging to female and male alike. But what surrounds the picture is even more shocking. In order to create the allure of a ‘naughty’ sexual encounter it is headlined ‘SINNERS’ ‘The Night Before’ with a long definition of sin complete with Bible reference underneath.Do the publishers of The Message version know of & approve of this use of their material? Using a Bible verse (Rom 7:8) to seek to produce the exact opposite of its original purpose is scandalous. NEXT want to sell lots of these T-Shirts and one of the consequences will be to produce a misogynistic view of women. Is that an agenda they’re signed up to? Until they withdraw this product, I’ll assume it is. It is time to create some noise and get some answers. Watch this space.


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